About Channel Sources

Headquartered in Connecticut USA, Channel Sources has offices across the US, Canada, and UK with key reseller-buyer locations in Los Angeles, Dallas, Minneapolis, Miami, Newark, Toronto, Montreal and London UK. Channel Sources supplies a unique approach in providing small to medium sized software and hardware vendors with the same high quality sales and marketing activities as their larger competitors. Past and current Channel Sources clients include consumer software and multimedia-media publishers who chose to conserve their cash flow, by not investing in a reseller sales force, or lacked a North American presence or knowledge on how to enter the US market.

Channel Sources currently represents clients in over 100 Retail Chains with over 13,000 shelves in North America alone. Channel Sources has also introduced over 70 product lines into retail, and presently represents over $170,000,000 in annual reseller revenue.

Services Offered

Channel Sources provides outsourced sales and marketing services for consumer software, through a strong national network, penetrating numerous reseller channels of software distribution.

Channel Sources understands product positioning, packaging, pricing, and works to place client products through resellers, distributors and emerging channels. With a combined 50 years working in the retail consumer software industry, Channel Sources delivers hands-on experience and strategic relationships to get products placed.

Uniquely positioned to provide services ranging from consultation on initial product launches to providing real time competitive information, Channel Sources facilitates product placements directly to buyers and continues to help clients by retaining ongoing distribution and sales.Channel Sources understands that each publisher's approach to market is different. What may work with a Retailer may not work with an ASP, e-tailer, Office Supply Super store, or international markets. By working directly with client publishers and their staff, Channel Sources is able to oversee and participate during the creation process, including advising on advertising, package creative and support materials. Channel Sources can also recommend and help with proven retailer press, marketing and promotional campaigns. In addition, Channel Sources provides insight on pricing, contracts with distribution giants, co-op advertising guidelines, and the Market Development Fund process to assure compliance with industry standards, giving Channel Sources clients the competitive edge.