Creating a value proposition for any new product means defining three things: the total market size for the product; the target market, or who within the larger market will see the greatest value in the product; and the product position, or competitive analysis of the product for that target group of potential customers.

Defining these criteria is the first step towards validating a development investment for a new product and creating a marketing plan and this process includes acquiring supporting material such as analyst data, market forecasts, growth trends for the market segments, and total market sizes. Below you’ll find links to an array of research sources that cover aspects of the Macintosh market.

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