About Strategic Marketing Partners

Established in 1989, Strategic Marketing Partners, Inc. (SMP) has eight sales offices located within minutes of the major resellers in the U.S. and Canada. SMP's staff meets face-to-face on a regular basis with the respected sales executives meet face-to-face on a regular basis with the buyers that control about 95% of software sales to consumers. SMP manages all aspects of the selling process in the reseller channel for the companies they represent.

SMP enjoys the enviable reputation of having launched some of the very best selling entertainment software titles in the industry’s history, including Doom II, Tomb Raider, Mortal Kombat, StarWars, Battlefront, Dark Forces, Street Atlas USA, Business Plan Pro, and various Final Fantasy versions.

Services Offered:

• Establishing turnkey manufacturing and distribution solutions (Ditan, Synergex)
• National Merchandising Services (Strategic Merchandising Partners)
• Product sales
• Contract negotiations with distributors and retail chains
• Co-op Advertising and MDF
• Packaging Design Consultation
• Promotional ideas
• Launch strategies
• Product life cycle management

SMP is particularly adept at getting the products it represents on and off the retail shelves. It uses its experience to sell in the proper quantity to each account and then conceive customized promotional programs that match our publishers’ product offerings with each major reseller’s unique merchandising strengths to help pull the products off the shelves. This effort plus a strong end user demand creation program effected by the publisher form an unbeatable combination. SMP believes it can outsell any other sales organization by at least 25%, and this incremental revenue has a huge impact on profits for the companies represented.