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Inside Macintosh: QuickTime Reference
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Because most ad servers specify images and hyperlinks in HTML format and because many ad servers are geared specifically for HTML documents, QuickTime 4.1 includes support for a limited HTML importer. This importer will scan an HTML document for its first anchored image with a hyperlink and import this image with its hyperlink into a QuickTime movie. All other tags will be ignored.
Inside Macintosh: QuickTime Reference
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