Requesting Promo Codes
You can request promotional codes to use for promotional purposes to provide interested parties with a free copy of your iOS or Mac app. You access promotional codes within your app, on the Manage Your Applications page.
For every update of your app, you are allotted 50 promotional codes. To request the codes, your update must be ready for sale.
App Store customers cannot rate or review an app that was downloaded using an iTunes Connect promotional code. Customers can review an app by purchasing it on a different iTunes account using something other than an iTunes Connect promotional code, such as a gift card, gift certificate, or other payment option.
Access the promotional codes from your app’s Version Details page.
Enter the number of promotional codes you want to receive.
The number you enter must be less than or equal to the listed amount of codes remaining for that app update. If your app has not been approved for release on the App Store, you cannot request codes for it.
You can view a history of your requested codes by clicking View History from your Promotional Codes page. The history shows you the exact time and date stamp for each set of codes generated in the iTunes Connect Promotional Codes module. This history will help you determine the date of expiration for your codes.
If a user is claiming to have received an error in the App Store when attempting to download your app, asking you for a refund for the purchase of your app, or experiencing any issue with their account with billing or purchasing, direct them to iTunes Store Customer Support.
By doing so, users can resolve their specific App Store account issue directly and obtain a refund if necessary. If it is determined by iTunes Store Customer Support that the issue lies with your app and not with the App Store or the user’s account, you are contacted by Apple to resolve it.
© 2013 Apple Inc. All Rights Reserved. (Last updated: 2013-04-23)