Everything from the way you describe the functionality of your app to the images you use for your screenshots will impact a customer’s initial perception of your app. Here are a few tips that can help you create a great presence for your app on the App Store:

• Write your Application Description with a focus on what makes the functionality or design of your app unique.
• Use engaging screenshots that demonstrate the special capabilities of your application.
• Keep your application icons free of terms like "sale," "lite," or "free."
• Make sure your screenshots and application descriptions do not include objectionable material or irrelevant content.
• Leave out specific information about the price of your app in your Application Description.
• Have your application URL take the user to a functioning website with content about and support for your application.

Consider these tips the next time you upload metadata for your iPad, iPhone, and iPod touch applications.

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