App Store Pricing Changes in Effect

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store.

On January 1, 2018, value added tax (VAT) applicable to sales of your apps and in-app purchases changed in some countries. We will administer the collection of taxes from customers and the remittance of taxes to the appropriate tax authority in Armenia, Belarus, Turkey, Saudi Arabia, and United Arab Emirates, where VAT has been introduced. We already collect and remit taxes for Switzerland.

  • Armenia: 20%
  • Belarus: 20%
  • Saudi Arabia: 5%
  • Switzerland: changed from 8% to 7.7%
  • Turkey: 18%
  • United Arab Emirates: 5%

Within this week, prices in the following countries will be updated.

  • Czech Republic: Prices will decrease for apps and in-app purchases (excluding auto-renewable subscriptions).
  • India: Prices will decrease for apps and in-app purchases (including auto-renewable subscriptions).
  • Turkey, Nigeria, Belarus, Armenia: Prices will increase for apps and in-app purchases (excluding auto-renewable subscriptions).

You can change the price of your auto-renewable subscription at any time in iTunes Connect with the option to preserve prices for existing subscribers.

Your proceeds will be adjusted accordingly and will be calculated based on the tax exclusive price. The Pricing and Availability section of My Apps will be updated with the new prices. You can also download the updated price tier charts now.