Introductory Pricing Now Available for Auto-Renewable Subscriptions

Now you can offer new customers a discounted introductory price for your auto-renewable subscriptions on the App Store on iOS, tvOS, and macOS. Set up and manage introductory pricing for each subscription in-app purchase in iTunes Connect and implement the SKProduct APIs to localize and display information to your users within you app.

Pay As You Go
Customers pay an introductory price for each billing period for a selected duration (for example, $1.99 per month for 3 months for a subscription with a standard price of $9.99).

Pay Up Front
Customers pay a one-time introductory price for a selected duration (for example, $1.99 for 2 months for a subscription with a standard price of $9.99).

Free Trial
Customers access the subscription for free for a selected duration. Free trials are are now listed under Introductory Prices and can be set up by territory.

When a customer buys your subscription, they’ll agree to the introductory price as well as the standard subscription price that they’ll be charged when their subscription automatically renews after the introductory period. Learn more about introductory pricing.

In addition, you can now get insights into introductory pricing with updated Sales and Trends reports. Learn more