New Data for Pre-Orders Now in Sales and Trends

You can now track the performance of your app pre-orders in Sales and Trends.

Sales and Trends displays the number of ordered, canceled, and net pre-orders (net represents ordered minus canceled). Once a pre-order is released for download to the customer, it's reflected as a unit. For paid apps, upon successful billing, downloads are released and the associated sales from the pre-order appear.

New field in Summary Sales report
The Summary Sales report now includes a new Order Type field, which indicates whether a unit originated from a pre-order.

New Pre-Order report
The new Pre-Order report provides aggregated data on the number of pre-orders made and canceled by customers. This report is available to developers with at least one pre-ordered item. You can download this report in Sales and Trends or automate your downloads with the command-line tool, Reporter. To download using Reporter, specify 'Pre-Order' for report type and 'Summary' for report sub-type.

Pre-Order Report Field Definitions

Report Field Report Data Type Values Notes
Provider CHAR(5) Up to 5 Characters Service provider in your reports (typically Apple).
Provider Country CHAR(2) Up to 2 Characters Service provider country code (typically US).
SKU VARCHAR(100) Up to 100 Characters Product identifier provided by you during app setup.
Developer VARCHAR(4000) Up to 4000 Characters Provided by you during the initial account setup.
Title VARCHAR(600) Up to 600 Characters Provided by you during app setup.
Pre-Order Start Date Date Date in MM/DD/YYYY Date the app becomes available for pre-order.
Pre-Order End Date Date Date in MM/DD/YYYY Last date the app is available for pre-order, after which the app is available for sale.
Ordered DECIMAL(18,2) Up to 18 Characters Aggregated number of pre-orders for the period.
Canceled DECIMAL(18,2) Up to 18 Characters Aggregated number of canceled pre-orders for the period.
Cumulative Ordered DECIMAL(18,2) Up to 18 Characters Total number of pre-orders since the start of the pre-order period.
Cumulative Canceled DECIMAL(18,2) Up to 18 Characters Total number of canceled pre-orders since the start of the pre-order period.
Start Date Date Date in MM/DD/YYYY Start date of report.
End Date Date Date in MM/DD/YYYY End date of the report.
Country Code CHAR(2) Up to 2 Characters Two-character ISO country code indicating the App Store territory for the purchase. For more information, see Country Codes.
Apple Identifier DECIMAL(18,0) Up to 18 Characters Apple ID for your app.
Device VARCHAR(10) Up to 10 Characters Type of device used for purchase: iPhone, iPad, Apple TV, iPod touch, or Desktop.
Supported Platforms VARCHAR(12) Up to 12 Characters List of platforms that your app supports: iOS, tvOS, iOS and tvOS, or macOS.
Category VARCHAR(50) Up to 50 Characters Indicates the category of the app, such as Games.
Client VARCHAR(30) Up to 30 Characters Indicates where the purchase happened: App Store, App Store for iMessage, or blank.