App Review

We review all apps submitted to the App Store in an effort to determine whether they are reliable, perform as expected, and are free of offensive material. As you plan and develop your app, make sure to use these guidelines and resources.


App Review Guidelines

The App Review Guidelines provide rules and examples across a range of topics, including user interface design, functionality, content, and the use of specific technologies. Ensure your apps comply with these guidelines before submitting them for review.

Common App Rejections

Help your app make it smoothly through the review process by avoiding common issues that may cause your app to get rejected.
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Design and Trademark Guidelines

The Human Interface Guidelines provide guidance on fundamental UI design principles and how to apply them to your apps. Developers who wish to use Apple's trademarks, service marks, or images should read the Guidelines for Using Apple Trademarks and Copyrights.

License Agreements

The license agreements of the iOS Developer Program and Mac Developer Program detail your obligations and responsibilities as a member. The latest agreements can be reviewed in your account.*
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Help and Contact Us

Frequently Asked Questions

For details about the review process and answers to common questions, read the App Review support page.

Contacting the App Review Team

Find out the ways you can get support for your app in review and other App Store related questions.
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* Membership in the Apple Developer Program is required to access. Not a member? Learn more