Crashes and Bugs
You should submit your app for review only when it is complete and ready to be published. Make sure to thoroughly test your app on devices and fix all bugs before submitting.
Finalize all images and text in your app before sending it in for review. Apps that are still in progress and contain placeholder content are not ready to be distributed and cannot be approved.
Enter all of the details needed to review your app in the App Review Information section of iTunes Connect. If some features require signing in, provide a valid demo account username and password. If there are special configurations to set, include the specifics. If features require an environment that is hard to replicate or require specific hardware, be prepared to provide a demo video or the hardware. Also, please make sure your contact information is complete and up-to-date.
Your app description and screenshots should clearly and accurately convey your app's functionality. This helps users understand your app and makes for a positive App Store experience.
Substandard User Interface
Apple places a high value on clean, refined, and user-friendly interfaces. Make sure your UI meets these requirements by planning your design carefully and following our design guides and UI Design Dos and Don'ts.
When submitting your app for review, you’ll be asked whether your app uses the Advertising Identifier (IDFA) to serve advertisements. If you indicate that your app uses the IDFA, but it does not have ad functionality or does not display ads properly, your app may be rejected. Make sure to test your app on an iOS device to verify that ads work correctly. Similarly, if you indicate that your app does not use the IDFA, but it does, your app will be put into the “Invalid Binary” status.
Web clippings, content aggregators, or a collections of links
Your app should be engaging and useful, and make the most of the features unique to iOS. Websites served in an iOS app, web content that is not formatted for iOS, and limited web interactions do not make a quality app.
Repeated Submission of Similar Apps
Submitting several apps that are essentially the same ties up the App Review process and risks the rejection of your apps. Improve your review experience — and the experience of your future users — by thoughtfully combining your apps into one.
Not enough lasting value
If your app doesn’t offer much functionality or content, or only applies to a small niche market, it may not be approved. Before creating your app, take a look at the apps in your category on the App Store and consider how you can provide an even better user experience.
Top 10 reasons for app rejections during the
7‑day period ending February 12, 2015.
More information needed
Guideline 2.2: Apps that exhibit bugs will be rejected
Guideline 10.6: Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected
Guideline 22.2: Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected
Did not comply with terms in the iOS Developer Program License Agreement
Guideline 2.1: Apps that crash will be rejected
Guideline 3.3: Apps with names, descriptions, screenshots, or previews not relevant to the content and functionality of the App will be rejected
Guideline 3.8: Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple
Guideline 3.1: Apps or metadata that mentions the name of any other mobile platform will be rejected
Guideline 3.4: App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
Total Percent of App Rejections
Top 10 Reasons
Other Reasons (<2% each)