Discoverability by design.
Various targeting features will enable deeper discovery of apps, including lesser known or niche apps. By default a user won’t see ads for apps they already have downloaded, and demographic and device location based targeting will give you a new way to target those specific user groups that matter to you.
An ad will only be shown if it is relevant to the search query. If an ad is not relevant to what the user is looking for, it will not be shown in the ad spot regardless of how much you are willing to pay.
Most efficient use of an advertising budget.
You pay only when a user taps on your ad, and our auction system ensures you will always pay a fair market price.
- Invest as much or as little as your budget allows.
- Start or stop ads at any time.
- No minimum spend.
- No long term commitment.
How it Works Setup is simple.
We’ve designed several ad formats optimized for App Store user experience, which we automatically create for you using the title, description and imagery you provided to the App Store. Your app description will be used for ad copy, so make sure it is descriptive and representative of your app.
Our default Search Match feature, will automatically match your ad to relevant searches in the App Store, no need to choose keywords.
Control your investment.
There’s no minimum spend to advertise on the Search Ads platform so you can invest as much or as little as your budget allows. You can even set a daily maximum spend cap, so that you control how your budget is spent over time.
Pricing is an auction based Cost Per Tap model, where you bid the maximum amount you are willing to pay for a customer to tap on your ad. The actual amount you will be charged is based on the amount your nearest competitor is willing to pay for a tap on their ad, up to your maximum bid. This means you‘ll never pay more than you need to for your ad to show.
It’s important to understand the value of your customers and how much you can spend to acquire new ones. Knowing how much a new customer is worth to you, and estimating a conversion rate off your ad, will help inform your starting maximum Cost Per Tap bid. For example, if you can afford to pay $2 for each new customer, and you estimate an average of 1 in 4 taps on your ad will result in a download of your app, then your starting Max Cost Per Tap bid could be $0.50.
You can also opt to set a target Cost Per Acquisition (CPA) goal that we’ll use as guidance to maximize your app downloads. Should you choose to specify a CPA goal, make sure it’s reflective of what a customer is worth to you, or your campaign may not meet your expectations of acquiring new users.