App Store Resource Center


You can now offer an easy one-click experience for auto-renewable digital subscriptions in your iOS content-based apps on the App Store. Auto-renewable subscriptions allow users to purchase in-app content, and the purchase is automatically renewed at the end of the period unless the user chooses to cancel the subscription. Using In-App Purchase provides a simple standardized way to implement these auto-renewable subscriptions for your content.

Providing Subscription Offerings

You can implement renewable subscriptions from iTunes Connect with the new auto-renewable Subscription type. You can set the price and length of subscriptions that you wish to make available (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly). Customers are automatically charged based on their chosen length of commitment. They can review and manage all of their subscriptions from their personal account page, including canceling the automatic renewal of a subscription.

Subscriptions purchased from within the App Store are sold using the same App Store billing system that has been used to purchase billions of apps and in-app purchases, with the developer keeping 70% of the revenue.

Offer Content to New and Existing Subscribers

If you offer auto-renewable subscriptions, you can also use other methods to acquire digital subscribers outside of your app. You can sell digital subscriptions on your website or provide free access to content for existing subscribers. In these cases there is no revenue sharing since Apple was not involved in the transactions. Developers keep 100% of the revenue. If you would like to make a subscription offer outside of the app, the same (or better) subscription price must be offered inside the app for users who wish to subscribe from within the app. In addition, you may not provide links in your apps which allow the customer to purchase content or subscriptions outside of the app.

Protecting Customer Privacy

Protecting customer privacy is a key feature of all App Store transactions. Customers purchasing a subscription through the App Store will be given the option of providing the publisher with their name, email address, and zip code. The use of such information will be governed by the publisher's privacy policy rather than Apple's. Publishers may seek additional information from App Store customers provided those customers are given a clear choice, and are informed that any additional information will be handled under the publisher's privacy policy rather than Apple's.

How to Offer Auto-Renewable Subscriptions in Your iOS App

1. Add In-App Purchase

If you have not already enabled your apps for In-App Purchase you will need to agree to the latest iOS Developer Program License Agreement, complete the Paid Applications contract, and provide your tax and banking information in iTunes Connect. Learn more

2. Implement In-App Purchase with iOS SDK

The In-App Purchase Programming Guide provides you with details and information on how to use the Store Kit framework to implement In-App Purchase in your app.
In-App Purchase Programming Guide

3. Review Updated App Store Review Guidelines

The updated App Store Review Guidelines provide rules and examples across a range of development topics including use of auto-renewable subscriptions.
App Store Review Guidelines

4. Setup Subscriptions in iTunes Connect

The iTunes Connect Developer Guide provides you with information on how to setup and manage your in-app purchases within iTunes Connect.
iTunes Connect Developer Guide

5. Submit your Apps

Once you have completed the necessary steps in iTunes Connect and tested the functionality of your in-app purchases in the sandbox environment, you can submit your app through iTunes Connect.
Log in to iTunes Connect