Editorial Guidelines

Branding

Emphasize your app over AirPlay. References to AirPlay should be less prominent than your app name or main identity.

Referencing Apple Products

Adhere to Apple's trademark guidelines. Apple trademarks should not appear in your app name or imagery. In text, use Apple product names exactly as shown on the Apple Trademark List.

  • Use Apple product names in singular form only; do not make Apple product names possessive.
  • Do not translate Apple, AirPlay, or any other Apple trademark.
  • Do not use category descriptors. For example, say iPad, not tablet.
  • Do not indicate any kind of sponsorship, partnership, or endorsement from Apple.
  • Attribute Apple, AirPlay, and all other Apple trademarks with the correct credit lines wherever legal information appears within your app.
  • Refer to Apple devices and operating systems only in technical specifications or compatibility descriptions.
Example text
Green check in a circle to indicate correct usage. Use AirPlay to listen from your iPhone or iPad.
Red X in a circle to indicate incorrect usage. Use AirPlay to listen from your iOS device.

Referencing AirPlay

Use correct capitalization when using the term AirPlay. AirPlay is one word, with an uppercase A and uppercase P, each followed by lowercase letters. If your layout displays only all-uppercase designations, AirPlay can be typeset in all uppercase to match the style of the rest of the layout.

Don't use the name AirPlay as a verb. Instead use it as a noun.

Example text
Green check in a circle to indicate correct usage. Use AirPlay to listen on your speaker
Red X in a circle to indicate incorrect usage. AirPlay to your speaker
Red X in a circle to indicate incorrect usage. You can AirPlay with [App Name]

Use terms like works with, use, supports, compatible, and enabled.

Example text
Green check in a circle to indicate correct usage. [App Name] is compatible with AirPlay
Green check in a circle to indicate correct usage. AirPlay-enabled speaker
Green check in a circle to indicate correct usage. You can use AirPlay with [App Name]
Red X in a circle to indicate incorrect usage. [App Name] has AirPlay

Use the name Apple with the name AirPlay if desired.

Example text
Green check in a circle to indicate correct usage. Compatible with Apple AirPlay

Refer to AirPlay if appropriate and to add clarity. If your content is specific to AirPlay, you can use Airplay to make that clear. You can also refer to AirPlay in technical specifications.

Example text
Green check in a circle to indicate correct usage. [App Name] now supports AirPlay