Your logo visually identifies your business in Messages and other contexts throughout the system.

Test your logo’s appearance in all contexts. View your logo in the message list, conversation navigation bar, and notifications, and make sure it’s clear and distinct.

Provide your logo in both square and wide variations. Make sure your logo looks great everywhere by creating a separate version for each variation.

Use adequate padding in your logo. Unless your logo has full-bleed elements, it’s best to inset key elements from the edges by 10% of the image’s width and height.

A desaturated image of the square Dish logo, with callouts that point to padding around all edges that measures 10 percent of the logo's height and width.

Avoid using colors that make it hard for people to perceive your logo. For example, colorblind people might not be able to distinguish some color combinations, and insufficient contrast can cause icons and text to blend with the background and make content hard to read. For guidance, see Color and Contrast.

Your square logo appears on the contact card for your business, in search results, in the message list view, and in the navigation bar of a conversation if you don't provide a wide logo.

Partial screenshot of a business's contact card highlighted to show the square version of its logo.
Attribute Value
Background Full color
Color space sRGB or P3 (see iOS > Color Management)
Format PNG or JPEG
Layers Flattened
Maximum file size 2MB
Minimum dimensions 1024px × 1024px
Padding 10% of the image’s width and height
Resolution @3x
Shape Square canvas
Transparency No

Your wide logo appears in the navigation bar of a conversation.

Partial screenshot of a conversation between a business and a customer with the wide version of the business's logo highlighted.
Attribute Value
Background Transparent
Color space sRGB or P3
Format PNG
Layers Flattened with transparency as appropriate
Maximum file size 2MB
Maximum width 1706px
Minimum height 256px
Resolution @3x
Shape Rectangular canvas. Allow transparency to define the logo shape.
Transparency Yes