Onboarding lets you welcome new users and reconnect with returning ones. An optional onboarding experience that’s fast, fun, and educational can help people get the most from your app without getting in their way.

Screenshot of the Translate app’s What’s New screen, which describes new and important features and includes a filled button titled Continue.

Provide onboarding that helps people enjoy your app, not just set it up. People can appreciate the opportunity to learn more about your app, but they also expect it to just work. Avoid including setup or licensing details in your onboarding experience. For guidance, see Launching.

Get to the action quickly. After the system replaces your launch screen with your initial app screen, let people dive right in and start enjoying your app. If you need to provide tutorials or intro sequences, give people a way to skip them and don’t automatically show them when people return.

Anticipate the need for help. Proactively look for times when people might be stuck. A game, for example, could casually show useful tips when paused or when a character isn’t advancing. Let people replay tutorials in case they miss something the first time.

Stick to the essentials in tutorials. It’s fine to provide guidance for beginners, but education isn’t a substitute for great app design. First and foremost, make your app intuitive. If people seem to need too much guidance, revisit the design of your app.

Make learning fun and discoverable. Learning by doing is a lot more fun and effective than reading a list of instructions. Use animation and interactivity to teach gradually and in context. Avoid displaying static screenshots that appear interactive.