Launch Screen

A launch screen appears instantly when your app starts up and is quickly replaced with the app's first screen, giving the impression that your app is fast and responsive. The launch screen isn’t an opportunity for artistic expression. It’s solely intended to enhance the perception of your app as quick to launch and immediately ready for use. Every app must supply a launch screen.

Image of Safari launch screen, which includes default status bar content, gray placeholder rectangles for the search bar and main content view, and a tab bar populated with standard Safari tab bar buttons.

Launch screen

Image of an apple.com webpage rendered in Safari.

First screen

To accommodate the screen sizes of different devices and environments, such as multitasking, use an Xcode storyboard to provide a launch screen. Storyboards are flexible and adaptable, and you can use a single storyboard to manage all of your launch screens. To learn about implementing an storyboard launch screen, see Auto Layout Guide.

Design a launch screen that’s nearly identical to the first screen of your app. If you include elements that look different when the app finishes launching, people can experience an unpleasant flash between the launch screen and the first screen of the app.

Avoid including text on your launch screen. Because launch screens are static, any displayed text won’t be localized.

Downplay launch. People are likely to switch apps frequently, so design a launch screen that doesn’t draw attention to the app launching experience.

Don’t advertise. The launch screen isn’t a branding opportunity. Don’t design an entry experience that looks like a splash screen or an "About" window. Don’t include logos or other branding elements unless they’re a static part of your app’s first screen.

It’s best to use an Xcode storyboard for your launch screen. If you must provide a set of static images, create them in different sizes for different devices, and be sure to include the status bar region.

Device Portrait size Landscape size
12.9" iPad Pro 2048px × 2732px 2732px × 2048px
11" iPad Pro 1668px × 2388px 2388px × 1668px
10.5" iPad Pro 1668px × 2224px 2224px × 1668px
9.7" iPad 1536px × 2048px 2048px × 1536px
7.9" iPad mini 4 1536px × 2048px 2048px × 1536px
iPhone XS Max 1242px × 2688px 2688px × 1242px
iPhone XS 1125px × 2436px 2436px × 1125px
iPhone XR 828px × 1792px 1792px × 828px
iPhone X 1125px × 2436px 2436px × 1125px
iPhone 8 Plus 1242px × 2208px 2208px × 1242px
iPhone 8 750px × 1334px 1334px × 750px
iPhone 7 Plus 1242px × 2208px 2208px × 1242px
iPhone 7 750px × 1334px 1334px × 750px
iPhone 6s Plus 1242px × 2208px 2208px × 1242px
iPhone 6s 750px × 1334px 1334px × 750px
iPhone SE 640px × 1136px 1136px × 640px