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# displayName

A string with a product name that you can localize and is suitable for display to customers.

```
string displayName
```

## Discussion

You provide a display name for every SKU you offer in your app. For subscriptions, provide clear, distinguishable subscription options. Use short, self-explanatory names that differentiate subscription options from one another.

You can provide localized display names, based on the customer’s storefront. For more information on storefronts, see <doc://com.apple.documentation/documentation/StoreKit/Storefront>.

For more information and best practices on providing names and other data the system displays to customers, see [Creating SKUs for your In-App Purchases](/documentation/AdvancedCommerceAPI/creating-your-purchases).

---

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