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# SKU

The product identifier of an in-app purchase product you manage in your own system.

```
string SKU
```

## Discussion

### Discussion

Apps that use the Advanced Commerce API manage their own catalogs of in-app purchases. You assign a SKU to each product, along with other information such as the display name, description, and price.

The SKU value isn’t displayed to customers, and isn’t stored by App Store Connect.

A SKU can represent any type of in-app purchase product that your app offers, including products with a one-time charge, auto-renewable subscriptions, or bundles and items in subscriptions.

---

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