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# Ad

Ad entity that links an ad creative to an ad group for serving.

```
object Ad
```

## Discussion

An `Ad` links a `Creative` to an `AdGroup` and is the atomic serving unit, the object that appears to users. To serve a different ad creative on an ad group, create a new ad rather than modifying an existing one.

The `status` field is the advertiser-controlled on/off switch. The `ENABLED` value allows the ad to participate in auctions. The `PAUSED` value suspends it.

When `systemStatus` is `NOT_RUNNING`, inspect `systemStatusReasons` for the cause. Common causes include ad creative review pending (`AD_APPROVAL_PENDING`), a rejected ad creative (`AD_APPROVAL_CREATIVE_DOC_REJECTED`), or an incompatible product page (`PRODUCT_PAGE_INCOMPATIBLE`).

Fields you can filter and sort on when querying ads are listed in [`Query Ads`](/documentation/Apple-Ads-Platform-API/POST-ads-query).

### Example

```json
{
  "id": 777888999,
  "name": "AwayFinder - Default Product Page",
  "status": "ENABLED",
  "adAccountId": 123456789,
  "campaignId": 444555666,
  "adGroupId": 555666777,
  "creativeId": 666777888,
  "systemStatus": "RUNNING",
  "systemStatusReasons": [],
  "systemStatusLimitingReasons": [],
  "creationTime": "2025-09-01T08:00:00.000",
  "modificationTime": "2025-09-01T08:00:00.000",
  "displayStatus": "RUNNING",
  "deleted": false
}
```

## Topics

### Type Aliases

[`string Ad.DisplayStatus`](/documentation/Apple-Ads-Platform-API/Ad/DisplayStatus-data.typealias)

Rolled-up delivery state for an ad, combining advertiser settings and system conditions into a single user-facing label.

[`string Ad.Status`](/documentation/Apple-Ads-Platform-API/Ad/Status-data.typealias)

Advertiser-configurable serving status for an ad.

[`string Ad.SystemStatus`](/documentation/Apple-Ads-Platform-API/Ad/SystemStatus-data.typealias)

System-computed delivery status of an ad.

[`string Ad.SystemStatusLimitingReasons`](/documentation/Apple-Ads-Platform-API/Ad/SystemStatusLimitingReasons-data.typealias)

Reasons that limit an ad’s delivery capacity without fully stopping it.

[`string Ad.SystemStatusReasons`](/documentation/Apple-Ads-Platform-API/Ad/SystemStatusReasons-data.typealias)

Reasons that can cause an ad’s system status to be `NOT_RUNNING`.

---

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