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# AdGroup.BidStrategy

Defines how this ad group competes in auctions, including bid type, optimization goal, and bid amount.

```
object AdGroup.BidStrategy
```

## Discussion

The `bidStrategy` field ties this ad group’s bidding mechanics to its optimization goal, determining how Apple Ads evaluates the ad group’s bids in auctions. The `bidStrategyType` and `bidStrategyGoal` fields must be sent together and match one of these pairings: `MANUAL_CPT`↔`TAP`, `MANUAL_CPM`↔`IMPRESSION`, `MAX_CONVERSIONS`↔`INSTALL`, `MAX_ENGAGEMENTS`↔`TAP`.

### Example

```json
{
  "bidStrategy": {
    "bidStrategyType": "MANUAL_CPT",
    "bidStrategyGoal": "TAP",
    "bid": {
      "amount": "5.00",
      "currency": "USD"
    }
  }
}
```

---

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