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# AdGroup.PricingModel

The unit of ad delivery an ad group is charged for, independent of how the account funds spend.

```
string AdGroup.PricingModel
```

## Discussion

- The `CPM` value pairs with `billingEvent: IMPRESSIONS`.
- The `CPT` value pairs with `billingEvent: TAPS`.

### Example

```json
{
  "pricingModel": "CPA"
}
```

```json
{
  "pricingModel": "CPM"
}
```

```json
{
  "pricingModel": "CPT"
}
```

The `PricingModel` is distinct from `PaymentModel`. The `PricingModel` (`CPA`, `CPM`, or `CPT`) determines the delivery unit an ad group is charged for. The `PaymentModel` (`PAYG` or `LOC`) determines how the advertiser’s account funds that spend. The two are unrelated enums on unrelated resources.

---

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