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# AppsMetrics

Metrics for apps promoted object type.

```
object AppsMetrics
```

## Discussion

The `AppsMetrics` object is the base metrics for apps campaign reports. It contains all standard performance metrics available for app promotion campaigns, including spend, impressions, taps, installs (split by tap-through and view-through attribution), pre-orders, and derived rates.

All monetary fields reference [`Money`](/documentation/Apple-Ads-Platform-API/Money) objects in the account’s reporting currency.

### Example

```json
{
  "date": "2025-01-10",
  "localSpend": {
    "amount": "482.50",
    "currency": "USD"
  },
  "impressions": 152300,
  "taps": 3210,
  "ttr": 0.021,
  "cpt": {
    "amount": "0.15",
    "currency": "USD"
  },
  "cpm": {
    "amount": "3.17",
    "currency": "USD"
  },
  "tapInstalls": 640,
  "tapInstallCPI": {
    "amount": "0.75",
    "currency": "USD"
  },
  "totalNewDownloads": 710,
  "totalRedownloads": 58,
  "viewInstalls": 128,
  "totalInstalls": 768,
  "tapNewDownloads": 592,
  "tapRedownloads": 48,
  "viewNewDownloads": 118,
  "viewRedownloads": 10,
  "totalAvgCPI": {
    "amount": "0.63",
    "currency": "USD"
  },
  "totalInstallRate": 0.2393,
  "tapInstallRate": 0.1994,
  "tapPreOrdersPlaced": 22,
  "viewPreOrdersPlaced": 4,
  "totalPreOrdersPlaced": 26
}
```

---

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