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# AppsReportingCreative

Creative metadata for apps ads.

```
object AppsReportingCreative
```

## Discussion

The `AppsReportingCreative` object is the creative metadata snapshot embedded within `AppsReportingAd` in apps ad report rows. The `creativeType` field identifies the creative format: `DEFAULT_PRODUCT_PAGE` and `CUSTOM_PRODUCT_PAGE` both use App Store product page assets.

The `systemStatus` field reflects the creative’s validity at report time: `INVALID` creatives can’t serve and won’t generate impressions. The `creativeSpec` provides a summary of the creative’s content configuration, and `destination` captures the click-through destination.

### Example

```json
{
  "id": 555666777,
  "creativeType": "CUSTOM_PRODUCT_PAGE",
  "systemStatus": "VALID",
  "creativeSpec": {
    "language": "en-US"
  },
  "destination": {
    "parameters": {
      "productPageId": "555666777",
      "url": "https://apps.apple.com/us/app/awayfinder/id123456789"
    }
  }
}
```

## Topics

### Type Aliases

[`string AppsReportingCreative.CreativeType`](/documentation/Apple-Ads-Platform-API/AppsReportingCreative/CreativeType-data.typealias)

The visual format and placement context of the creative at report time.

[`string AppsReportingCreative.SystemStatus`](/documentation/Apple-Ads-Platform-API/AppsReportingCreative/SystemStatus-data.typealias)

System-evaluated validation state of the creative at report time.

---

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