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# AppsReportingCreative.CreativeType

The visual format and placement context of the creative at report time.

```
string AppsReportingCreative.CreativeType
```

## Discussion

The `creativeType` field in reporting context mirrors the creation-time `creativeType` field on the creative, reflecting the format the creative used during the report’s date range. The `creativeType` field shares its enum with the Apple Maps (Brands) reporting equivalent, but apps ad reports only ever return `CUSTOM_PRODUCT_PAGE` or `DEFAULT_PRODUCT_PAGE`.

---

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