<!--
{
  "availability" : [
    "Apple Ads Platform API: 1.0.0 -"
  ],
  "documentType" : "symbol",
  "framework" : "Apple-Ads-Platform-API",
  "identifier" : "/documentation/Apple-Ads-Platform-API/AssetReference",
  "metadataVersion" : "0.1.0",
  "role" : "Object",
  "symbol" : {
    "kind" : "Object",
    "modules" : [
      "Apple Ads Platform API"
    ],
    "preciseIdentifier" : "data:apple-ads-platform-api:AssetReference"
  },
  "title" : "AssetReference"
}
-->

# AssetReference

A reference to an asset by its UUID.

```
object AssetReference
```

## Discussion

The `AssetReference` object is a pointer to an `Asset` by its system-generated UUID, used in ad creative specs and other contexts where only the asset identifier is required. To reference specific image or video assets without embedding the full `Asset` record, use it in ad creative spec objects, such as the `creativeAssets` array within an Apple Maps ad creative’s `creativeSpec`. The `assetId` must match an asset that already exists in the system.

### Example

```json
{
  "assetId": "550e8400-e29b-41d4-a716-446655440000"
}
```

---

Copyright &copy; 2026 Apple Inc. All rights reserved. | [Terms of Use](https://www.apple.com/legal/internet-services/terms/site.html) | [Privacy Policy](https://www.apple.com/privacy/privacy-policy)