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# BidStrategy

Defines how an ad group or campaign competes in auctions, including bid type, optimization goal, and bid amount.

```
object BidStrategy
```

## Discussion

The `BidStrategy` object defines how an ad group or campaign competes in auctions.

You must send `bidStrategyType` and `bidStrategyGoal` together and match one of the pairings listed in the properties below, whether creating a bid strategy or updating one. See [`BidStrategyCreate`](/documentation/Apple-Ads-Platform-API/BidStrategyCreate) and [`BidStrategyUpdate`](/documentation/Apple-Ads-Platform-API/BidStrategyUpdate). See [`AdGroupUpdate.BidStrategy`](/documentation/Apple-Ads-Platform-API/AdGroupUpdate/BidStrategy-data.dictionary) for how ad groups under an auto-bidding campaign can echo the campaign’s bid strategy.

### Example

```json
{
  "bidStrategyType": "MANUAL_CPT",
  "bidStrategyGoal": "TAP",
  "bid": {
    "amount": "2.50",
    "currency": "USD"
  }
}
```

## Topics

### Type Aliases

[`string BidStrategy.BidStrategyGoal`](/documentation/Apple-Ads-Platform-API/BidStrategy/BidStrategyGoal-data.typealias)

Optimization objective a bid strategy targets during Apple Ads auction competition.

[`string BidStrategy.BidStrategyType`](/documentation/Apple-Ads-Platform-API/BidStrategy/BidStrategyType-data.typealias)

Auction participation approach controlling how an ad group or campaign sets and adjusts bids.

---

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