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# BidStrategy.BidStrategyGoal

Optimization objective a bid strategy targets during Apple Ads auction competition.

```
string BidStrategy.BidStrategyGoal
```

## Discussion

The goal must match the ad group’s pricing model, since `IMPRESSION` and `TAP` goals apply only under `MANUAL_CPM` and `MANUAL_CPT` respectively.

### Example

```json
{
  "bidStrategyType": "MANUAL_CPT",
  "bidStrategyGoal": "TAP"
}
```

---

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