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# BidStrategyCreate

The creation payload for configuring a bid strategy on an ad group or campaign.

```
object BidStrategyCreate
```

## Discussion

The `BidStrategyCreate` object is the creation payload for configuring a bid strategy on an ad group or campaign.

Whenever you include `bidStrategyType`, you must also include the matching `bidStrategyGoal` (and vice versa), using the pairings in [`BidStrategy`](/documentation/Apple-Ads-Platform-API/BidStrategy). Omitting one, or sending a goal that doesn’t match the type, returns an error. This pairing is always required on campaign creation. On ad group creation, you can omit `bidStrategy` entirely to inherit the parent campaign’s defaults, but the same pairing rule applies if you include it.

For manual CPT strategies, set `bidStrategyType` to `MANUAL_CPT` and supply a `bid` value that represents the maximum you’re willing to pay per tap. For automated strategies, set `bidStrategyType` to `MAX_CONVERSIONS` and optionally set a `bid` ceiling.

### Example

```json
{
  "bidStrategyType": "MANUAL_CPT",
  "bidStrategyGoal": "TAP",
  "bid": {
    "amount": "2.50",
    "currency": "USD"
  }
}
```

## Topics

### Type Aliases

[`string BidStrategyCreate.BidStrategyGoal`](/documentation/Apple-Ads-Platform-API/BidStrategyCreate/BidStrategyGoal-data.typealias)

Optimization objective a bid strategy targets during Apple Ads auction competition.

[`string BidStrategyCreate.BidStrategyType`](/documentation/Apple-Ads-Platform-API/BidStrategyCreate/BidStrategyType-data.typealias)

Auction participation approach controlling how an ad group or campaign sets and adjusts bids.

---

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