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# BidStrategyCreate.BidStrategyGoal

Optimization objective a bid strategy targets during Apple Ads auction competition.

```
string BidStrategyCreate.BidStrategyGoal
```

## Discussion

Set this alongside `bidStrategyType` when creating a bid strategy, matching `IMPRESSION` or `TAP` goals to the corresponding `MANUAL_CPM` or `MANUAL_CPT` type.

### Example

```json
{
  "bidStrategyType": "MANUAL_CPT",
  "bidStrategyGoal": "TAP"
}
```

---

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