<!--
{
  "availability" : [
    "Apple Ads Platform API: 1.0.0 -"
  ],
  "documentType" : "symbol",
  "framework" : "Apple-Ads-Platform-API",
  "identifier" : "/documentation/Apple-Ads-Platform-API/BidStrategyUpdate/BidStrategyGoal-data.typealias",
  "metadataVersion" : "0.1.0",
  "role" : "Type",
  "symbol" : {
    "kind" : "Type",
    "modules" : [
      "Apple Ads Platform API"
    ],
    "preciseIdentifier" : "data:apple-ads-platform-api:BidStrategyUpdate.BidStrategyGoal"
  },
  "title" : "BidStrategyUpdate.BidStrategyGoal"
}
-->

# BidStrategyUpdate.BidStrategyGoal

Optimization objective a bid strategy targets during Apple Ads auction competition.

```
string BidStrategyUpdate.BidStrategyGoal
```

## Discussion

Changing this on an update must keep the goal compatible with the bid strategy’s existing `bidStrategyType`, since `IMPRESSION` and `TAP` map to different pricing models.

### Example

```json
{
  "bidStrategyType": "MANUAL_CPT",
  "bidStrategyGoal": "TAP"
}
```

---

Copyright &copy; 2026 Apple Inc. All rights reserved. | [Terms of Use](https://www.apple.com/legal/internet-services/terms/site.html) | [Privacy Policy](https://www.apple.com/privacy/privacy-policy)