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# BrandsReportingCreative

Creative metadata for brands ads.

```
object BrandsReportingCreative
```

## Discussion

The `BrandsReportingCreative` object is the creative metadata snapshot embedded within `BrandsReportingAd` in `brands` ad report rows. The `creativeType` field uses the shared `CreativeType` enumeration, but Brands (Apple Maps) creative reports only ever return `LOCAL_ADS_SEARCH_CREATIVE`.

The `systemStatus` field reflects whether the creative was valid at report time. Creatives with `INVALID` status were not eligible to serve during the reporting period and won’t contribute to impression or engagement metrics.

### Example

```json
{
  "id": 555666777,
  "creativeType": "LOCAL_ADS_SEARCH_CREATIVE",
  "systemStatus": "VALID"
}
```

## Topics

### Type Aliases

[`string BrandsReportingCreative.CreativeType`](/documentation/Apple-Ads-Platform-API/BrandsReportingCreative/CreativeType-data.typealias)

The visual format and placement context of the creative at report time.

[`string BrandsReportingCreative.SystemStatus`](/documentation/Apple-Ads-Platform-API/BrandsReportingCreative/SystemStatus-data.typealias)

System-evaluated validation state of the creative at report time.

---

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