<!--
{
  "availability" : [
    "Apple Ads Platform API: 1.0.0 -"
  ],
  "documentType" : "symbol",
  "framework" : "Apple-Ads-Platform-API",
  "identifier" : "/documentation/Apple-Ads-Platform-API/BrandsReportingCreative/CreativeType-data.typealias",
  "metadataVersion" : "0.1.0",
  "role" : "Type",
  "symbol" : {
    "kind" : "Type",
    "modules" : [
      "Apple Ads Platform API"
    ],
    "preciseIdentifier" : "data:apple-ads-platform-api:BrandsReportingCreative.CreativeType"
  },
  "title" : "BrandsReportingCreative.CreativeType"
}
-->

# BrandsReportingCreative.CreativeType

The visual format and placement context of the creative at report time.

```
string BrandsReportingCreative.CreativeType
```

## Discussion

This identifies the creative format captured in the report row, which for Brands campaigns always describes the same Ads on Apple Maps unit type.

The `creativeType` field shares its enum with the App Store reporting equivalent, but Brands (Apple Maps) creative reports only ever return `LOCAL_ADS_SEARCH_CREATIVE`.

### Example

```json
{
  "creativeType": "LOCAL_ADS_SEARCH_CREATIVE"
}
```

---

Copyright &copy; 2026 Apple Inc. All rights reserved. | [Terms of Use](https://www.apple.com/legal/internet-services/terms/site.html) | [Privacy Policy](https://www.apple.com/privacy/privacy-policy)