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# CampaignCreate.BidStrategy

The creation payload for configuring a bid strategy on an ad group or campaign.

```
object CampaignCreate.BidStrategy
```

## Discussion

On campaign creation, `bidStrategyType` and `bidStrategyGoal` are both required: you must send both fields, and the goal must match the type per these pairings: `MANUAL_CPT`↔`TAP`, `MANUAL_CPM`↔`IMPRESSION`, `MAX_CONVERSIONS`↔`INSTALL`, `MAX_ENGAGEMENTS`↔`TAP`. Omitting either field, or sending a goal that doesn’t correspond to the type, returns an error.

See [`BidStrategyCreate`](/documentation/Apple-Ads-Platform-API/BidStrategyCreate) for the full field reference.

---

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