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# Creative.CreativeSpec

Pre-tap ad experience specification with customizable attributes and assets.

```
object Creative.CreativeSpec
```

## Discussion

Empty for Product Page ad creatives (`CUSTOM_PRODUCT_PAGE`, `DEFAULT_PRODUCT_PAGE`) since pre-tap content isn’t customizable for these types. For `LOCAL_ADS_SEARCH_CREATIVE`, `creativeSpec` carries the Apple Maps ad creative spec:

|Property         |Type                                      |Description                                                                         |
|-----------------|------------------------------------------|------------------------------------------------------------------------------------|
|`brandId`        |String                                    |Brand identifier for the ad creative on Apple Maps.                                 |
|`creativeSubtype`|Enum (`BUSINESS_LOGO`, `BUSINESS_ASSET`)  |Sub-type classification for the creative.                                           |
|`creativeAssets` |Array of asset references                 |Ordered list of asset references for this creative, each identified by `assetId`.   |
|`localizedText`  |Map of locale to map of text key to string|Localized ad copy by locale key, then by text key (for example, `headline`, `body`).|
|`defaultLocale`  |String                                    |Default locale used alongside `localizedText`.                                      |

See [`CreativeCreate.CreativeSpec`](/documentation/Apple-Ads-Platform-API/CreativeCreate/CreativeSpec-data.dictionary) for a create-time example.

---

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