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# CreativeCreate

The request body for creating a new Creative object.

```
object CreativeCreate
```

## Discussion

Creating an ad creative defines the visual presentation and destination for an ad, before you ever attach it to an ad group. An ad creative isn’t tied to a campaign or ad group at creation, so you can reuse the same ad creative across multiple ads later.

Pick `creativeType` before filling in `creativeSpec` and `destination`, since it determines the required shape of both.

### Example

```json
{
  "name": "AwayFinder - Summer Campaign Creative",
  "creativeType": "CUSTOM_PRODUCT_PAGE",
  "creativeSpec": {},
  "destination": {
    "destinationType": "APP_STORE_PRODUCT_PAGE",
    "parameters": {
      "adamId": "987654321",
      "productPageId": "76659d7a-d146-43d3-b6b8-b7a12f74bf6b"
    }
  }
}
```

## Topics

### Dictionaries

[`object CreativeCreate.CreativeSpec`](/documentation/Apple-Ads-Platform-API/CreativeCreate/CreativeSpec-data.dictionary)

The ad creative spec object matching the ad creative type being created.

[`object CreativeCreate.Destination`](/documentation/Apple-Ads-Platform-API/CreativeCreate/Destination-data.dictionary)

The post-tap landing experience specified when creating an ad creative.

### Type Aliases

[`string CreativeCreate.CreativeType`](/documentation/Apple-Ads-Platform-API/CreativeCreate/CreativeType-data.typealias)

Type of ad creative to create. Determines the shape of `creativeSpec`.

---

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