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# Delete an Ad Creative

Remove an ad creative by its unique identifier.

## Discussion

This endpoint soft-deletes an ad creative: the system retains the ad creative record with `deleted: true`, but you can no longer use it to create new ads. The system automatically sets existing ads that reference the ad creative to `systemStatus: NOT_RUNNING`.

Deleted ad creatives can’t be restored. To use a similar ad creative, create a new ad creative with the same properties.

### Understand the Impact on Ads

Deleting an ad creative affects all ads that reference it:

|Effect             |Detail                                                                                |
|-------------------|--------------------------------------------------------------------------------------|
|Ads stop serving   |All ads using this ad creative will have `systemStatus: NOT_RUNNING`.                 |
|Ads are not deleted|The ads themselves aren’t deleted; only their delivery stops.                         |
|Irreversible       |Deleting an ad creative cannot be undone. Create a new ad creative to resume delivery.|

Keep these constraints in mind before issuing the delete request.

|Constraint                   |Detail                                                                                         |
|-----------------------------|-----------------------------------------------------------------------------------------------|
|Soft delete                  |The system marks ad creative records deleted but retains them for audit and reporting purposes.|
|Associated ads paused        |All ads linked to a deleted ad creative stop serving immediately.                              |
|Cannot delete already-deleted|Attempting to delete an already-deleted ad creative returns 404.                               |

## Payload Examples

**Delete Creative:**

### Request

Deletes an ad creative by its unique identifier. The system soft-deletes the ad creative and automatically sets existing ads that reference it to `systemStatus: NOT_RUNNING`.

```
DELETE https://api.ads.apple.com/v1/creatives/666777888
```

### Response

```json
{}
```

---

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