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# Delete a Negative Keyword

Soft-delete a negative keyword by ID.

## Discussion

This endpoint soft-deletes the specified negative keyword by setting its `deleted` field to `true`. The record remains queryable by including `deleted=true` in query filters. The operation returns HTTP 200 with an empty response body on success.

Once soft-deleted, the previously blocked search terms are no longer suppressed. If the deleted negative keyword was campaign-level, ads across all ad groups in the campaign may begin appearing for those queries again. If it was ad-group-level, only that ad group is affected. To temporarily stop suppression without deleting the negative keyword, use `PUT /negative-keywords/{id}` with `status: "PAUSED"`. To have the negative keyword start suppressing search terms again, set `status: "ENABLED"` instead of deleting.

The soft delete is reflected consistently across subsequent GET and PUT requests, and reversible by re-enabling the record.

|Constraint                              |Detail                                                                                                                                       |
|----------------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------|
|Soft deletion                           |Deletion sets `deleted=true` on the negative keyword record instead of removing it. The record remains queryable with the appropriate filter.|
|Exclusion is lifted immediately         |Previously blocked search terms are no longer suppressed after deletion.                                                                     |
|GET returns the deleted negative keyword|GET requests after deletion return the negative keyword with `deleted: true`, not a 404.                                                     |
|PUT returns 404 after deletion          |PUT requests to update a deleted negative keyword return 404 Not Found.                                                                      |
|Use ENABLED status to resume suppression|To have the negative keyword start suppressing search terms again, set `status: "ENABLED"` rather than deleting.                             |

## Payload Examples

**Delete Negative Keyword:**

### Request

Deletes a negative keyword by its unique identifier. A successful delete returns HTTP 200 with an empty response body.

```
DELETE https://api.ads.apple.com/v1/negative-keywords/777888999
```

### Response

```json
{}
```

---

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