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# Destination

Post-tap destination entity embedded in a Creative.

```
object Destination
```

## Discussion

The `Destination` object specifies where a tap on the ad sends users. The `destinationType` field is immutable after creation, so changing the destination type requires creating a new ad creative.

For Ads on Apple Maps, `LOCAL_ADS_PLACECARD` is the supported `destinationType`, directing users to the brand’s Maps place card.

### Example

```json
{
  "destinationType": "APP_STORE_PRODUCT_PAGE",
  "parameters": {
    "adamId": "987654321",
    "productPageId": "76659d7a-d146-43d3-b6b8-b7a12f74bf6b"
  },
  "url": "https://apps.apple.com/us/app/id/987654321"
}
```

## Topics

### Dictionaries

[`object Destination.Parameters`](/documentation/Apple-Ads-Platform-API/Destination/Parameters-data.dictionary)

Destination-specific parameters for the post-tap experience.

### Type Aliases

[`string Destination.DestinationType`](/documentation/Apple-Ads-Platform-API/Destination/DestinationType-data.typealias)

The type of post-tap destination.

---

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