<!--
{
  "availability" : [
    "Apple Ads Platform API: 1.0.0 -"
  ],
  "documentType" : "symbol",
  "framework" : "Apple-Ads-Platform-API",
  "identifier" : "/documentation/Apple-Ads-Platform-API/IncludeExclude",
  "metadataVersion" : "0.1.0",
  "role" : "Object",
  "symbol" : {
    "kind" : "Object",
    "modules" : [
      "Apple Ads Platform API"
    ],
    "preciseIdentifier" : "data:apple-ads-platform-api:IncludeExclude"
  },
  "title" : "IncludeExclude"
}
-->

# IncludeExclude

Targeting criteria object specifying values to include or exclude in ad delivery.

```
object IncludeExclude
```

## Discussion

The `IncludeExclude` object is a shared targeting wrapper used by [`BrandsTargetingProjection`](/documentation/Apple-Ads-Platform-API/BrandsTargetingProjection) and [`AppsTargetingProjection`](/documentation/Apple-Ads-Platform-API/AppsTargetingProjection). The `include` array accepts different value sets depending on context:

|Field                  |Accepted values                                                                                                                                          |
|-----------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------|
|`supplyPlacement`      |Apps: `APPSTORE_SEARCH_RESULTS`, `APPSTORE_SEARCH_TAB`, `APPSTORE_TODAY_TAB`, `APPSTORE_PRODUCT_PAGES`. Brands: `MAPS_SEARCH_RESULTS`, `MAPS_SEARCH_HOME`|
|`supplySource`         |`MAPS`                                                                                                                                                   |
|`countryOrRegion`      |ISO 3166-1 alpha-2 country codes, for example, `US`, `GB`                                                                                                |
|`lifetimeStorefronts`  |ISO 3166-1 alpha-2 storefront codes                                                                                                                      |
|`promotedLocationGroup`|Location group IDs associated with the brand                                                                                                             |
|`promotedLocation`     |Individual brand location IDs                                                                                                                            |

### Example

```json
{
  "include": [
    "US",
    "GB"
  ]
}
```

---

Copyright &copy; 2026 Apple Inc. All rights reserved. | [Terms of Use](https://www.apple.com/legal/internet-services/terms/site.html) | [Privacy Policy](https://www.apple.com/privacy/privacy-policy)