<!--
{
  "availability" : [
    "Apple Ads Platform API: 1.0.0 -"
  ],
  "documentType" : "symbol",
  "framework" : "Apple-Ads-Platform-API",
  "identifier" : "/documentation/Apple-Ads-Platform-API/Keyword/MatchType-data.typealias",
  "metadataVersion" : "0.1.0",
  "role" : "Type",
  "symbol" : {
    "kind" : "Type",
    "modules" : [
      "Apple Ads Platform API"
    ],
    "preciseIdentifier" : "data:apple-ads-platform-api:Keyword.MatchType"
  },
  "title" : "Keyword.MatchType"
}
-->

# Keyword.MatchType

The matching behavior used to compare this keyword against user search queries.

```
string Keyword.MatchType
```

## Discussion

Available options differ by platform: App Store keywords use `EXACT` or `BROAD`, while Apple Maps keywords add `PHRASE` and category-based matching.

### Example

```json
{
  "matchType": "EXACT"
}
```

See [`KeywordMatchType`](/documentation/Apple-Ads-Platform-API/KeywordMatchType) for additional context.

---

Copyright &copy; 2026 Apple Inc. All rights reserved. | [Terms of Use](https://www.apple.com/legal/internet-services/terms/site.html) | [Privacy Policy](https://www.apple.com/privacy/privacy-policy)