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# KeywordCreate.MatchType

The matching behavior to use when creating this keyword.

```
string KeywordCreate.MatchType
```

## Discussion

Choosing `CATEGORY` restricts the keyword to Apple Maps business-category matching and rules out combining it with App Store-only options like `EXACT` or `BROAD`.

### Example

```json
{
  "matchType": "EXACT"
}
```

See [`KeywordMatchType`](/documentation/Apple-Ads-Platform-API/KeywordMatchType) for additional context.

---

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