<!--
{
  "availability" : [
    "Apple Ads Platform API: 1.0.0 -"
  ],
  "documentType" : "article",
  "framework" : "Apple-Ads-Platform-API",
  "identifier" : "/documentation/Apple-Ads-Platform-API/keywords-endpoints",
  "metadataVersion" : "0.1.0",
  "role" : "collectionGroup",
  "title" : "Keywords Endpoints"
}
-->

# Keywords Endpoints

Endpoints for creating, retrieving, updating, and deleting keywords.

## Topics

[`Create a Keyword`](/documentation/Apple-Ads-Platform-API/POST-keywords)

[`Query Keywords`](/documentation/Apple-Ads-Platform-API/POST-keywords-query)

[`Get a Keyword`](/documentation/Apple-Ads-Platform-API/GET-keywords-_id_)

[`Update a Keyword`](/documentation/Apple-Ads-Platform-API/PUT-keywords-_id_)

[`Delete a Keyword`](/documentation/Apple-Ads-Platform-API/DELETE-keywords-_id_)

For bulk create, update, and delete, see [Bulk Operations Endpoints](/documentation/Apple-Ads-Platform-API/bulk-operations-endpoints)

Create and update keywords and negative keywords in bulk..

---

Copyright &copy; 2026 Apple Inc. All rights reserved. | [Terms of Use](https://www.apple.com/legal/internet-services/terms/site.html) | [Privacy Policy](https://www.apple.com/privacy/privacy-policy)