<!--
{
  "availability" : [
    "Apple Ads Platform API: 1.0.0 -"
  ],
  "documentType" : "symbol",
  "framework" : "Apple-Ads-Platform-API",
  "identifier" : "/documentation/Apple-Ads-Platform-API/POST-keywords-bulk-update",
  "metadataVersion" : "0.1.0",
  "role" : "Web Service Endpoint",
  "symbol" : {
    "kind" : "Web Service Endpoint",
    "modules" : [
      "Apple Ads Platform API"
    ],
    "preciseIdentifier" : "rest:apple-ads-platform-api:post:keywords-bulk-update"
  },
  "title" : "Bulk Update Keywords"
}
-->

# Bulk Update Keywords

Updates multiple keywords in a single request.

## Discussion

This endpoint updates multiple keywords in a single request. Each item in the `items` array must include the keyword `id`. You can update only `bid` and `status` per keyword. The keyword `text` and `matchType` are immutable after creation.

This endpoint is well-suited for batch bid adjustments. For example, raise bids on high-performing keywords after a performance review, or pause a set of underperforming keywords in one call.

## Payload Examples

**Bulk Update Bids:**

### Request

Raise bids on two keywords and pause a third.

```json
{
 "items": [
   {
     "correlationId": 0,
     "data": {
       "id": 888999000,
       "bid": {
         "amount": "3.00",
         "currency": "USD"
       }
     }
   },
   {
     "correlationId": 1,
     "data": {
       "id": 888999001,
       "bid": {
         "amount": "2.25",
         "currency": "USD"
       },
       "status": "ENABLED"
     }
   },
   {
     "correlationId": 2,
     "data": {
       "id": 888999002,
       "status": "PAUSED"
     }
   }
 ]
}
```

### Response

```json
{
 "result": [
   {
     "correlationId": 0,
     "operation": "UPDATE",
     "success": true,
     "result": {
       "id": 888999000,
       "adAccountId": 123456789,
       "campaignId": 444555666,
       "adGroupId": 555666777,
       "text": "photo editor",
       "matchType": "EXACT",
       "bid": {
         "amount": "3.00",
         "currency": "USD"
       },
       "status": "ENABLED",
       "deleted": false,
       "creationTime": "2025-06-01T10:00:00.000",
       "modificationTime": "2025-06-15T09:00:00.000"
     }
   },
   {
     "correlationId": 1,
     "operation": "UPDATE",
     "success": true,
     "result": {
       "id": 888999001,
       "adAccountId": 123456789,
       "campaignId": 444555666,
       "adGroupId": 555666777,
       "text": "photo editing app",
       "matchType": "BROAD",
       "bid": {
         "amount": "2.25",
         "currency": "USD"
       },
       "status": "ENABLED",
       "deleted": false,
       "creationTime": "2025-06-01T10:00:00.000",
       "modificationTime": "2025-06-15T09:00:00.000"
     }
   },
   {
     "correlationId": 2,
     "operation": "UPDATE",
     "success": true,
     "result": {
       "id": 888999002,
       "adAccountId": 123456789,
       "campaignId": 444555666,
       "adGroupId": 555666777,
       "text": "best photo editor",
       "matchType": "EXACT",
       "bid": {
         "amount": "3.00",
         "currency": "USD"
       },
       "status": "PAUSED",
       "deleted": false,
       "creationTime": "2025-06-01T10:00:00.000",
       "modificationTime": "2025-06-15T09:00:00.000"
     }
   }
 ]
}
```

---

Copyright &copy; 2026 Apple Inc. All rights reserved. | [Terms of Use](https://www.apple.com/legal/internet-services/terms/site.html) | [Privacy Policy](https://www.apple.com/privacy/privacy-policy)