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# PromotedObjectType

The category of entity that a campaign promotes, determining which values apply.

```
string PromotedObjectType
```

## Discussion

You set `PromotedObjectType` when you create the campaign, and it stays fixed afterward. It determines the advertising placement, creative format, and available targeting options for the campaign. All campaigns, ad groups, and creatives under a campaign share the same promoted object type.

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