<!--
{
  "availability" : [
    "Apple Ads Platform API: 1.0.0 -"
  ],
  "documentType" : "symbol",
  "framework" : "Apple-Ads-Platform-API",
  "identifier" : "/documentation/Apple-Ads-Platform-API/PUT-keywords-_id_",
  "metadataVersion" : "0.1.0",
  "role" : "Web Service Endpoint",
  "symbol" : {
    "kind" : "Web Service Endpoint",
    "modules" : [
      "Apple Ads Platform API"
    ],
    "preciseIdentifier" : "rest:apple-ads-platform-api:put:keywords-{}"
  },
  "title" : "Update a Keyword"
}
-->

# Update a Keyword

Update a keyword’s bid amount or status to optimize spend and control delivery for that term.

## Discussion

This endpoint updates an existing keyword. Only fields included in the request body are modified. Omitted fields retain their current values. The `KeywordUpdate` schema is intentionally narrow. Only `bid` and `status` are accepted. Attempting to update a deleted keyword returns 404 Not Found. This differs from [`Get a Keyword`](/documentation/Apple-Ads-Platform-API/GET-keywords-_id_), which doesn’t return 404 for a deleted keyword. It returns the keyword with `deleted: true` instead.

On update, `bid` must be a valid `Money` object. Passing `null` returns an error, unlike [`Create a Keyword`](/documentation/Apple-Ads-Platform-API/POST-keywords), where omitting `bid` or passing `null` defaults the keyword to the ad group’s bid strategy. See [Managing Keywords and Negative Keywords](/documentation/Apple-Ads-Platform-API/keywords-and-negative-keywords) for the full explanation.

## Payload Examples

**Update Bid:**

Increase the maximum cost-per-tap for a keyword. Send only the `bid` field.

### Request

```json
PUT /v1/keywords/888999000

{
 "bid": {
   "amount": "3.75",
   "currency": "USD"
 }
}
```

### Response

```json
{
 "result": {
   "id": 888999000,
   "adAccountId": 123456789,
   "campaignId": 444555666,
   "adGroupId": 555666777,
   "text": "photo editor",
   "matchType": "EXACT",
   "bid": {
     "amount": "3.75",
     "currency": "USD"
   },
   "status": "ENABLED",
   "displayStatus": "RUNNING",
   "deleted": false,
   "creationTime": "2025-01-10T08:00:00.000",
   "modificationTime": "2025-06-01T10:00:00.000"
 }
}
```

**Pause Keyword:**

Pause a keyword to temporarily stop it from bidding. The keyword retains its bid amount and can be re-enabled at any time.

### Request

```json
PUT /v1/keywords/888999000

{
 "status": "PAUSED"
}
```

### Response

```json
{
 "result": {
   "id": 888999000,
   "adAccountId": 123456789,
   "campaignId": 444555666,
   "adGroupId": 555666777,
   "text": "photo editor",
   "matchType": "EXACT",
   "bid": {
     "amount": "2.50",
     "currency": "USD"
   },
   "status": "PAUSED",
   "displayStatus": "PAUSED",
   "deleted": false,
   "creationTime": "2025-01-10T08:00:00.000",
   "modificationTime": "2025-06-01T11:00:00.000"
 }
}
```

---

Copyright &copy; 2026 Apple Inc. All rights reserved. | [Terms of Use](https://www.apple.com/legal/internet-services/terms/site.html) | [Privacy Policy](https://www.apple.com/privacy/privacy-policy)