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# TargetCpaRecommendation

A target CPA recommendation for a campaign using a Maximize Conversions bid strategy.

```
object TargetCpaRecommendation
```

## Discussion

For campaigns using a Maximize Conversions bid strategy, `TargetCpaRecommendation` provides a system-calculated `recommendedTargetCPA` derived from historical `averageCPA` and projected performance. To evaluate the suggested adjustment, compare `recommendedTargetCPA` against `averageCPA`. Once actioned, the system creates a `TargetCpaRecommendationHistory` record.

### Example

```json
{
  "id": "rec-tcpa-001",
  "recommendationType": "TCPA",
  "promotedObjectId": "123456789",
  "promotedObjectType": "APPSTORE_APP",
  "campaignId": 987654321,
  "campaignName": "AwayFinder Q1 Growth Campaign",
  "state": "AVAILABLE",
  "status": "ENABLED",
  "recommendedTargetCPA": {
    "amount": "4.00",
    "currency": "USD"
  },
  "bidStrategy": {
    "bidStrategyType": "MAX_CONVERSIONS",
    "bidStrategyGoal": "INSTALL",
    "bidAmount": {
      "amount": "1.50",
      "currency": "USD"
    }
  },
  "averageCPT": {
    "amount": "0.90",
    "currency": "USD"
  },
  "averageCPA": {
    "amount": "4.50",
    "currency": "USD"
  },
  "expectedTaps": 3000,
  "expectedCPA": {
    "amount": "4.00",
    "currency": "USD"
  },
  "expectedInstalls": 600,
  "expectedSpend": {
    "amount": "2400.00",
    "currency": "USD"
  },
  "impression": 50000,
  "installs": 500,
  "spend": {
    "amount": "2250.00",
    "currency": "USD"
  },
  "taps": 2500,
  "ttr": 0.05,
  "creationTime": "2025-01-10T08:00:00.000",
  "modificationTime": "2025-01-10T08:00:00.000",
  "expirationTime": "2025-02-10T08:00:00.000"
}
```

---

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