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# AppDownloaderCriteria

The defined targeted audience according to app downloads.

```
object AppDownloaderCriteria
```

## Discussion

To target all users, don’t include the `AppDownloaderCriteria` dimension in the request payload.

Use the `adamId` of the app you’re promoting in your campaign as an `included`  or `excluded` value. You can obtain your app `adamId` through [`Get a Campaign`](/documentation/apple_ads/Get-a-Campaign), [`Get all Campaigns`](/documentation/apple_ads/Get-all-Campaigns), or [`Search for iOS apps`](/documentation/apple_ads/Search-for-iOS-apps) using the `returnOwnedApps` query.

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