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# KeywordInsights

The object that contains bid recommendations.

```
object KeywordInsights
```

## Discussion

A `bidRecommendation` helps you apply your bid strategy to exact match keywords and similar keywords in a broad match. Use `bidRecommendation` to optimize campaign performance through your Search Match discovery campaigns. For more information, see the Build a Campaign Keywords Strategy section in [Ad Groups](/documentation/Apple_Ads/ad-groups).

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