Targeting Keywords and Negative Keywords

Apply relevant words or phrases that make your campaigns findable.

Overview

Ad groups use two keyword object types: targeting and negative. Use targeting keywords with ad groups to show ads based on relevant search terms people would use to find your app. Use negative keywords with both campaigns and ad groups to prevent ads from showing in App Store searches.

See Enable and Disable Search Match to automatically show ads on search terms relevant to your app. You can use up to 5000 keywords for targeting and negative keywords. Both are case insensitive. As a best practice for performance, you can use up to 1000 keywords per API call.

Topics

Ad Group Targeting Keywords Endpoints

Create Targeting Keywords

Creates targeting keywords to use in ad groups.

Get a Targeting Keyword in an Ad Group

Fetches a specific targeting keyword used in an ad group.

Get all Targeting Keywords in an Ad Group

Fetches all targeting keywords used in ad groups.

Update Targeting Keywords

Updates targeting keywords used in ad groups.

Campaign Negative Keywords Endpoints

Create Campaign Negative Keywords

Creates negative keywords for a campaign.

Find Campaign Negative Keywords

Fetches negative keywords for campaigns.

Get a Campaign Negative Keyword

Fetches a specific negative keyword used in a campaign.

Get all Campaign Negative Keywords

Fetches all negative keywords used in a campaign.

Update Campaign Negative Keywords

Updates negative keywords in a campaign.

Delete Campaign Negative Keywords

Deletes negative keywords from a campaign.

Ad Group Negative Keywords Endpoints

Create Ad Group Negative Keywords

Creates negative keywords to use in a specific ad group.

Find Ad Group Negative Keywords

Fetches negative keywords used in ad groups.

Get an Ad Group Negative Keyword

Fetches a specific negative keyword used in an ad group.

Get all Ad Group Negative Keywords

Fetches all ad group negative keywords used in ad groups.

Update Ad Group Negative Keywords

Updates negative keywords in an ad group.

Delete Ad Group Negative Keywords

Deletes negative keywords from an ad group.

Keywords Request and Response Objects

object Keyword

Targeting keywords parameters used in requests and responses.

object NegativeKeyword

Negative keyword parameters used in requests and responses.

object KeywordResponse

A container for the targeting keywords response body.

object KeywordListResponse

The response details of targeting keywords requests.

object KeywordUpdateRequest

Targeting keywords parameters used in requests and responses.

object NegativeKeywordResponse

A container for the negative keywords response body.

object NegativeKeywordListResponse

The response details of negative keywords requests.